The honest ups and downs of all this

To say the ups and downs have been insane would be an understatement.

It’s almost like—one week you feel on top of everything, like you're finally doing it right. Then the next week, you don’t even know where to go or what to do.

I remember in the early stages, I made a video explaining how to start a brand:  design a logo, get mockups, build a website, and buy shipping supplies. And while that stuff is part of it, the truth is, it’s such a small piece of the entire puzzle.

Being consistent is the hardest part.

It’s me. I’m the one who has to hold myself accountable if I want this to work.
And yeah, there have been so many days where I felt like I didn’t do enough to reach my goals or my vision. But that’s the journey. No one’s going to do this for me. And honestly, that applies to everything in life—not just building a brand.

I once saw a quote something like this, and it stuck with me, 
"Success doesn’t come from what you do occasionally. It comes from what you do consistently."

And truthfully, I’m not even sure what “success” means anymore, Because every time I get a small taste of it, the next thought is:
“Okay, what’s next?”

There have been way more downs than ups, 100000%.
But I love it. And that’s what keeps me going.

If you put the time in, you can’t fail.

I hope this is somewhat inspiring—because it applies to so much more than just building a business. It applies to everything in life - work and relationships. 

Hope everyone has a good week

Peace