Why blue?

I’m extremely intentional with how I use color in my work. Color provokes emotion, and whether we realize it or not, we all associate colors with certain feelings, memories, or moments—good or bad. I’ve never been afraid to use a lot of color, but it has to flow. It has to feel right within the design.

When someone is spending their hard-earned money on a piece of my work, the colors need to spark something. The viewer needs to feel a connection, and color plays a huge role in creating that. When you connect with something, you’re far more likely to wear it, use it, and make it part of your life. In a way, it’s like a relationship. When two things connect naturally, you lean in. You want to be around it.

So the questions that can arise when it comes to the use of color in my work are: Why do I use so much blue? Why is my logo blue? Why do I use so many shades of blue? I dont know if anyone is asking this, lol, but i often ask myself it and have to revisit why I do.

While there isn’t one single answer, there is always intention behind me using blue. Blue evokes emotion in me through elements of nature and beauty, the blue sky on a summer day over a golf course, the lakes around us, the beaches up north. From the day I started this brand, I didn’t even test other logo colors. I instantly went to blue because it evoked emotion in me. It gives me good feelings and good memories. I often design for myself first, not in a selfish way, but because I prefer to wear what I’m designing and trust that others will connect with it too. 

It’s interesting, too, because someone else might associate blue with a completely different feeling. While it brings me positive vibes, it could represent sadness  to someone else, and that contrast is what makes color so powerful and personal.

Blue isn’t just a color in my work—it’s a mood, a memory, a place.

I’m a color guru. It’s hard to explain, but I look at every color around me with intention, and it constantly inspires my designs.